Sport & Performance Psychology

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The Performance Pursuit is a sport & performance psychology consulting organization that provides athletes, coaches, parents, and professionals with the necessary skills and insight to effectively manage real world performance tasks and situations both in sport and in life.

All of our consultants are certified by the Association of Applied Sport Psychology (AASP) and have years of experience working with athletes, coaches, and professionals across the world.

Through our innovative mental training services, we aim to improve your ability to perform better and consistently so that you build confidence, manage pressure situations, experience more motivation and happiness within your desired sport or profession.

We offer a wide range of mental training services, which includes individual sessions, group workshops, coach development session, and public speaking events.

Our consultants are available in person or online through various form of technology such as video/audio calls which allows us to support our client anywhere and anytime.

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Kai Laird

Kaimare LairdKaimare at The Performance Pursuit officially joined our staff in January 2020, with the intent of supporting each athlete’s long-term development both physically and mentally. Passionate about supporting the holistic development of soccer athletes, Kai brings a wealth of experience to the club having worked with hundreds of athletes and coaches over the past 8 years ranging from MLS coaches to D1 collegiate teams. Kai leads the club’s performance training and sports psychology sessions.

  • Certified Mental Performance Consultant by the Association of Applied Sport Psychology (CMPC)
  • National Academy of Sports Medicine Certified Personal Trainer (NASM-CPT)
  • Licensed Professional Counselor (LPC)
  • M.A. in Counseling - Specialization in Sport and Health Psychology, Adler University
  • B.S. in Business Management, University of Tampa